STRATEGI FRONT OFFICE DALAM MENINGKATKAN PELAYANAN SAAT PANDEMI COVID-19 DI HOTEL CANDRA DEWI YOGYAKARTA

  • Neneng Nurhayati Akademi Pariwisata Dharma Nusantara Sakti Yogyakarta
  • Dela Rinjani Akademi Pariwisata Dharma Nusantara Sakti Yogyakarta
Keywords: Performance, Strategy, Service, Occupancy Rate

Abstract

The Front Office is a department that becomes the first impression of guests from a hotel, therefore those in charge must be able to treat guests well and must know all the information in the hotel, especially during the Covid-19 Pandemic. This study aims to determine the performance of the Front Office in improving services and strategies carried out by the Front Office during the Covid-19 Pandemic at Hotel Candra Dewi Yogyakarta. The method used in this research is a qualitative descriptive research method. This method provides a clear and detailed picture based on the facts in the form of data found when doing research at Hotel Candra Dewi Yogyakarta. The results of the discussion show that during the Covid-19 Pandemic conditions, Hotel Candra Dewi Yogyakarta staff were required to provide optimal performance in increasing room occupancy rates such as carrying out several strategies including promotion through several social media, brochures and banners, lowering room prices, and provide good service.

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Published
2021-04-27